Organic, fragrance-free rosehip skincare for reactive skin, made in Belgium.

MAIWE is formulated in Antwerp by founder Maayke Ruyffelaere. Every product uses only essential, raw ingredients, such as cold-pressed rosehip and validated natural actives, and never any fragrance, to protect the balance of sensitive skin.

clean-and-natural-skincare-principles

CLEAN AND NATURAL SKINCARE PRINCIPLES

MAIWE embraces clean and natural skincare, botanical ingredients and female entrepreneurship. Its name comes from Lake Maihue, or Maiwe in its original spelling: a blue haven in southern Chile, surrounded by ancient woods, endemic plants and volcanoes. MAIWE's rosehips are harvested from wild roses that thrive in these untamed surroundings.

“A unique blend of essential fatty acids that naturally moisturises and gently exfoliates the skin.”

LESS IS MORE

MAIWE believes in a minimal routine: four honest steps to protect and nourish your skin. Cleanse, tone, moisturise, glow.

Suitable for all skin types, and especially for reactive skin, skin in need of extra hydration, early signs of ageing and occasional blemishes.

Black maiwe rosehip oil serum bottle

THE BENEFITS OF ROSEHIP

Rosehip oil is one of the best-known natural oils in skincare, but few products live up to expectations. MAIWE Rosehip Oil Serum combines a custom cold-pressed rosehip oil with rosehip extracts.

It is naturally rich in vitamins A and C and essential fatty acids that nourish, soften and gently refine the skin, for a smoother, more even and more radiant look.

The serum blends three oils from the wild roses Rosa canina and Rosa rubiginosa. The rosehips are dried, deseeded and gently cold-pressed into a deep orange oil, with added CO2 seed and fruit extracts to preserve the nutrients. The fruit extract is rich in beta-carotene, which gives the serum its red colour.

CONSCIOUS PACKAGING

MAIWE products come in violet glass bottles or PCR (post-consumer recycled) plastic, packed in compostable and recyclable boxes. The brand is working on reusable pumps and a refill system to reduce waste even further.

“MAIWE proves you don't need ten products. Four honest, fragrance-free steps are enough for calm, radiant skin.”
Camille, pharmacist

MAIWE PRODUCTS